Vidéo advertising

Brief: Martell aims to cement its leading position among China’s rising group of affluent and elegant men between the age of 30 -45, to market the luxury Martell Cognac brand as reflecting China’s rising elegance.

Method: Justin leads multiple teams across China, shooting a series of six aspirational photos and video documentaries set in real life, moving beyond the traditional studio settings.

Deliverables: This campaign comes to life in the form of advertising, documentary videos, advertorials, and roadshow exhibitions.

Result: This approach helps Martell connect with consumers with authentic visuals that capture the optimism